has shown positive feedback from the market and good Printbox brand reputation by consumers.
Every business needs analysis on a yearly, monthly or daily basis. To make sure they are on a right path. If not, the analysis might show them what was not right so they can modify their future market approach, marketing activities, communications with different market segments etc. As Printbox is one of those mass client solutions with almost 100.000 registered clients, their feedback is very important for us as well. "For that reason, we have decided to execute another online survey in November 2017", said our CEO, Mr. Aleš Glavan. A survey was running for 8 days. To avoid long and time-consuming survey, we could not include too many questions and analyze all the things we are wondering about the consumers. Instead, we were focused on changes with document printing needs and demand (is it decreasing, increasing), how consumers see Printbox as a printing solution, how are they satisfied with printing quality and our price for color document printing and what is current brand awareness at Slovenian market. To assure accurate conclusion on collected data from an online survey, we have analyzed also our communication with clients through customer support center (their review on client needs, their behavior, satisfaction, issue solving etc.). We have also made a comparison with our previous online survey results from July 2015 - just before we have started with kiosk network expansion on non-student spots and promoting Printbox as a solution to a 30+ population in Slovenia. Our marketing and sales manager, Mr. Luka Jarc, summarised his thoughts about the analysis with the following words: "This is a good look back at what we have been doing in the past years and what we have achieved in Slovenia. It is also a good case for all of our existing partners, who have already done a great work in the past months, and a proof of a good business for all of those that are interested into Printbox business and will join our family in the future."
Summary of online survey results:
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